The top downloaded applications of 2021 thus far may be surprising. 2020 had its share of surprises. The year’s events influenced almost every industry and area, including app downloads, and this has continued into 2021.
The COVID-19 pandemic has impacted the year’s most popular apps. But marketing hasn’t stopped, and if you want to keep up, you need to know which apps are trending. To optimize campaigns, you must first understand your target audience’s online habits and the best ways to reach them.
The most downloaded apps in 2021 on Apple App Store and Google Play Store. Remember that certain popular apps (like Clubhouse) aren’t on our list since they are exclusively available for iPhone users and thus not as popular.
2021’s Most Downloaded Apps
1. TikTok
Not surprisingly, TikTok is a top-downloaded app in 2021. By April of last year, the app had over 2 billion global downloads. Due to global lockdown efforts, this app has received an influx of new users.
As more people are stuck at home and on their phones, they seek fresh entertainment. Video appeals to social media users, and TikTok’s clever algorithm makes it an almost irresistible tool.
As TikTok marketing options develop, companies can create organic content or pay for TikTok Ads.
2. Fb
Facebook, the world’s most popular app, is unsurprisingly popular in 2021. Facebook was very important during this time of need to connect and communicate.
It is a top 10 app in both the Apple and Google Play Stores. Statista says it is the world’s most downloaded app publisher. There are four members of the Facebook family: Facebook advertising and marketing are vital for marketers.
3. IG
Instagram completes the Facebook family. This photo and video sharing app is favored by Gen Z and Millennials. Though this app’s metrics are kept secret, it’s safe to infer that its popularity hasn’t waned in 2021.
Instagram is great for marketing. In 2018, brands shared an average of 0.7 posts each day, according to Statista. Marketers may engage with their audiences via IGTV, Instagram Live, and Instagram Stories.
Instagram introduced Reels, a product that directly competes with TikTok, in Summer 2020. It will be fascinating to monitor how this feature affects downloads over time.
4. Whatsapp
In keeping in touch, certain social media apps had sustained downloads in 2021. WhatsApp has 2 billion users worldwide.
While not as popular in the US, WhatsApp is the most widely used messaging program globally. Businesses can keep in touch with clients and customers via tailored messaging, offers, and more. WhatsApp marketing continues to expand and offers several fascinating marketing chances.
5. Telegram
Telegram, free software with 500 million monthly active users, allows users to communicate images, videos, and documents in addition to text messages.
It enables mentions, hashtags, and is cross-platform, making it ideal for businesses. It also allows you to build groups of up to 200,000 people and public and private channels to which you can invite your consumers. You can publish photographs and information about new products or services, connect to landing pages, or construct a chatbot to answer client questions.
6. Moj
Since Chinese apps like TikTok are prohibited in India, others have sprung up to fill the hole. Moj is a good example. It allows users to create 15-second videos and customize them with numerous effects. Its basic user interface allows for easy interaction via comments, likes, and shares.
A new app, it launched in July 2020 and swiftly gathered millions of users. It has approximately 80 million monthly active users who spend 34 minutes on the app daily.
7. Zoom
This app, along with a few others for video conferencing, was one of the most popular last year. Zoom had 300 million daily users in April 2020, and 38 million downloads in January 2021.
Boom connected to COVID-19 disaster Many customers had to work from home, therefore they chose Zoom as their video-conferencing tool of choice. Zoom allows customers to make video calls for business or personal reasons.
8. Snap
Snapchat has over 200 million downloads and is particularly popular among young people aged 34 and under, notably in the US.
Snapchat has a tool called Instant Create that allows you to quickly create ads and publish them depending on location to reach your desired market. So Snapchat can be a marketing tool.
9. Messager
Like WhatsApp and Facebook, Facebook Messenger is a popular program on the app store. Unlike WhatsApp, Messenger is predicted to reach 2.4 billion users by 2021.
Facebook Messenger, like many other programs on this list, can be used for personal and business communication. This software allows you to easily share images with friends or a new product or service with followers.
10. TakaTak MX
Like Moj, MX TakaTak is an Indian video-sharing app that lets you make your own videos, view what’s trending, and search for videos by topic.
While this app is predominantly utilized in India, it does enable English content, allowing international brands and influencers to participate. Ten million daily and monthly users use it.
Conclusions
Nobody could have expected some of these apps’ success. It will be interesting to see how app store downloads evolve in 2021, and we will certainly update our blog as the data come in.
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