With the rise of mobile applications, businesses have an increased need to ensure customer onboarding is effective and efficient. Poor customer onboarding can lead to negative customer relationships and decreased loyalty, which can have a serious impact on a company’s bottom line.
In this article, we will outline six steps that can help improve customer onboarding for mobile applications. But before discussing that first talk about what is customer onboarding?
Customer Onboarding
There is no one-size-fits-all definition for customer onboarding solutions, as it will vary depending on the company and its specific product or service. However, generally speaking, customer onboarding refers to the process of introducing a new user to your product or service.
During this process, you should aim to provide guidance and support so that the user can get started quickly and in a comfortable environment.
Steps to Improve Customer Onboarding for Mobile Applications
1. Conduct User Research
During your customer onboarding process, it is important to take into account the user’s individual needs and preferences. This will help you create a personalized experience that meets the user’s expectations and facilitates quick success with using your product or service.
By conducting user research early on in development, you can ensure that all aspects of the customer onboarding process are aligned with your company’s objectives.
2. Make Use of Tools like Swipes & Pushes
Tools like swipes & pushes make it easy for users to get started quickly by automating some common tasks.
For example, you might be able to automatically create a new account or add authorized devices. This will help users get up and running as quickly as possible and reduce the number of clicks that they need to take during the onboarding process.
3. Make Use of Video & Animated Content
Video and animated content can help introduce your product or service in an engaging way. They can also help illustrate key concepts, which can make understanding your product much easier for new users.
By incorporating video and animation into your customer onboarding process, you’ll not only improve user adoption rates, but you’ll also build loyalty and trust in your product.
4. Help Users Connect with Other Users
One of the key elements of customer onboarding is teaching users how to connect with other users and engage in relevant conversations. This allows them to learn from others and share their experiences, which can help them get up to speed quickly with your product or service.
5. Make Use of Social Media
Social media is a powerful tool that can be used to help promote your customer onboarding process. By using platforms like Twitter, Facebook, and Instagram, you can reach a wide audience and encourage users to participate in the onboarding process.
This will help them learn more about your product or service and build trust in it before they even use it.
6. Use Guided Tours & Tutorials
Guided tours and tutorials can help new users get up to speed as quickly as possible with your product or service. They can provide step-by-step instructions on how to use your product, complete with screenshots and videos.
This will help them quickly understand how it works and reduce the amount of time they need to spend learning the basics.
Wrapping Up
Customer onboarding is a crucial part of the process. It can be tricky to ensure your mobile app is delivering what your customers want, but with these steps, you’re sure to improve their experience and increase conversions. In other words, keep that end goal in mind throughout the whole process!
Do you have any tips for improving customer onboarding? Share them in the comments below!