Have you ever wondered why marketing strategies such as SEO and SEM services have been so prominent in Singapore and many other countries? It’s because we, as a whole, are becoming increasingly more reliant on digital technology.
Innovations such as the internet, smartphones, tablets, and computers have done a lot in helping us do mundane day to day tasks that we take for granted. For example, we use technology to communicate with others, play games, entertain ourselves, share and learn news, check on random information and data, and watch videos, among others.
And it’s not just people who benefit from a symbiotic relationship with digital technologies; you can also see its importance when it comes to businesses. Many modern businesses nowadays use these technologies, also for a variety of different tasks and functions such as keeping track of sales, communicating with clients, buying and selling, and more. But perhaps the one field in which these innovations have changed the most is marketing.
Digital marketing, or the use of digital innovations for marketing purposes, is a branch of marketing that businesses have to engage in if they not only want to survive but thrive. Millions of people around the world use gadgets like smartphones, tablets, and laptops in their daily activities. That’s why we have developed so many marketing strategies in which to explore digital marketing and use it as a tool to better expose our target market to our brand.
Why is digital marketing so important?
Why have we made a shift towards digital marketing instead of sticking to our mediums? Some branches of digital marketing, such as copywriting services or content creation, have counterparts in traditional mediums. Think of newspaper articles or short video commercials on TV. Many businesses have chosen to direct their attention towards digital technologies as a platform for their marketing efforts.
It’s because that’s where people have shifted towards getting most of their information and forming an opinion about various brands and companies. Think about it, when was the last time you’ve searched up the best places to eat in your local area, or looked up reviews of an item you want to get from a shop? The chances are that it hasn’t been very long since you’ve used the internet to gain information, even if it’s not through a search engine and it was through social media or a close friend you’re chatting with.
Digital marketing is everywhere now, not just because it is so useful for people, but because people are using it, full stop. Marketing should revolve around the people’s likes and needs, and how they respond well to certain plans and strategies. It also depends on a marketer’s ability to shape, influence, and control a brand’s image on websites.
Do you know that there is a term for how digital marketing can be utilised to improve your image? This is called online reputation management.
What is online reputation management?
Online reputation management, if you’re not already familiar, is a term used for the management of a company, brand, or individual’s relations. Today, everyone has an online reputation, but the question here is if we’re able to maintain or improve it. Most often, we don’t have a say in how others perceive us on the internet, but there are ways in which we can build our brand reputation.
Originally a term meant for public relations, online reputation management has evolved after the dawn of the internet age. Our ability to share information on individuals or entities have made it a much bigger matter than simple public image and branding.
What does online reputation management entail?
It is a multidisciplinary study that involves many digital marketing strategies and means. Online reputation management combines public relations strategies, marketing tactics, SEO services, and more for the sole goal of monitoring your online presence and reputation. Because to businesses, there isn’t a more valuable intangible asset than their brand image.
ORM opens you to many areas of improvement that your business should be working on. Not only should you be monitoring your business mentions on search engines and other platforms, but you should also be communicating with customers, minimising instances of bad reviews, ensuring that your customers are happy with online transactions and interactions, and more.
Does online reputation management work?
Of course, it does! Working to improve your brand image can benefit you in so many ways. People are more likely to trust a company that has a good reputation than a bad one. And you can minimise the risk of losing potential customers by working on your reputation. It also pays to know the tricks and tools necessary to avoid or eliminate bad reviews or content from the internet. Though it may be tricky, it isn’t impossible and it is certainly easier when you enlist the help of a third party company to provide you with this service.
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