Almost everyone is using the internet today to communicate, hang out with friends, and most importantly, shop online. With millions of people spending half of their time online, it has become imperative for small businesses to have online stores.
Ecommerce platforms like Magento make it easy for anyone with no coding skills to set up an online store.
If you are launching a Magento store for the first time, you will need someone to guide you. You can take the help of expert Magento ecommerce developers such as Bing Digital ecommerce company to make this process faster and easier.
Here are the steps to launch your Magento store:
Step #1 – Research the market for your products
The first step to launching a Magento store is to research the market. Find out if customers are willing and able to buy the products you intend to offer online. You should also find out which products are worth warehousing and which ones will meet the existing demand in the online market.
In most cases, you can research some of the top products on eBay and bestselling products from Amazon.
This makes it easier to distinguish hot items and know which products you should not miss on your shelves. Once you identify a potential product that sells fast online, you can easily grow your business.
Step #2 – Know your competitors
Who are your competitors in the online market? If you want to launch a successful Magento store, you should find out who your potential competitors are first.
The simplest way to do this is through keyword research. You should look at all the keywords describing the products you offer. Here you can find a list of your e-commerce competitors that you should focus on.
If you intend to stay ahead of your competition, you should focus on bringing the best quality and value products. You should also highlight other unique features of your online store like custom products, online installments, free delivery, and discounts.
Step #3 – Choose a domain name
Your business brand is important if you want to drive more customers to your business and increase your sales. You should choose a domain name that matches your brand name. With the right domain name, customers can count on the authenticity of your website.
Therefore, you should check online if your domain name is still available for registration. You can also go through all the social media handlers to pick the right name. Use several online name tools to get different combinations of domain names for your brand.
Step #4 – Get a marketing plan for your online store
Most online stores face stiff competition. As an entrant into the online market, you are not likely to sell most of your products if you don’t have a clear marketing strategy for your brand. When you set up your website, you should ensure it comes with a marketing plan. Develop a marketing strategy for your business and implement it.
You will have to analyze your competitors’ websites and market conditions. Create brand awareness of your website by sharing your products and services on major social media platforms. You can also promote your brand through paid adverts and campaigns.
Step #5 – Invest in SEO
When launching your Magento store, you should consider search engine optimization (SEO). SEO is essential for any online store that wants to appear on local searches and drive more traffic.
When you have your Magento store ranking at the top of search engines like Google, you increase your online visibility. It means moiré customers can view your online stores, increasing your conversion rate.
Step #6 – Set up your shipping options
After making your Magento store visible on search engines, the next step is to configure and set up your shipping options. Most customers will only be willing to buy from your online store if you offer the most reasonable terms on shipping.
Your online business will only retain most customers if you offer various shipping options. Therefore, you should connect and collaborate with most of the shipping companies in your state to offer both local and international deliveries to customers.
Final Thoughts
When you take your business online with Magento, you want to ensure you are doing everything right. Configure and set up everything in your store as required. This way, you increase customer experience and conversions on your site.