In today’s world, the concept of big data is confusing to many business professionals. This nebulous buzzword often used in conversations describes the amount of data in the world and how it continues to multiply every day.
For marketers, data is essential to help understand everything from audience insights to how their marketing campaigns perform. The sophistication level for using data increases with each campaign, and it makes sense. A recent report from Forrester shows that more than 50% of buyers use social media in all stages of the consumer’s purchase lifecycle.
Much of this sophistication and innovation has resulted in more dynamic social media dashboards that collect data from multiple sources and visualize them in a way for marketers to make actionable decisions.
Defining a Social Media Dashboard?
A social media dashboard is a new must-have for marketers. The reason is simple: they help you keep track of your online presence and analyze its performance. This means that with a dashboard, you can identify opportunities to increase your social media reach and manage risks related to cybersecurity or other potential problems.
And since no two marketing campaigns are alike, a dashboard should be tailored to suit the needs of each business. For example, suppose yours is based on targeting certain demographics with specific content. In that case, it’s critical that you set up alerts, so you know when those groups start talking about your products or services in public forums like Facebook and Twitter.
What Types of Data Can Be Used in a Social Media Dashboard?
You can collect data from numerous sources and integrate it into your dashboard. For example, you might want to monitor the number of mentions on social media for keywords around your brand or product. You may also choose to compare this with mentions on traditional news outlets, like newspaper articles or TV ads.
Additionally, you can set up alerts whenever your brand is mentioned on Twitter and Facebook. This way, you can track conversations in real-time and engage with followers who make positive or negative comments about your business.
Many companies use social media dashboards to integrate into their customer service operation. They hire agents to monitor these conversations and respond in the applicable social media channel.
How Can a Social Media Dashboard Help My Business?
It’s hard to imagine doing business today without a social media presence or not being able to monitor the performance of campaigns. It may seem easier to publish content across all your social media channels and plan for the next campaign or next week’s content calendar.
However, there’s an expectation from consumers today that companies are listening and will engage when necessary.
This is where many businesses fumble: without a dashboard, they find themselves overwhelmed by all the incoming data. This often leads to poor results in engagement because you need to analyze each customer’s needs. In contrast, companies who use a social media dashboard can track their audience more effectively and build their brand reputation by keeping tabs on what’s being said online about their business, which is saying it, and how often.
Conclusion
Social media dashboards are the central hub for collecting and analyzing data from social channels. Not only can they monitor brand metrics, but these platforms also help you engage with customers when important topics arise. It’s a two-way street: You need to know what people think about your products to make them better while adding value to their lives.
A social media dashboard helps marketers keep track of their online presence and analyze its performance. With a dashboard, you can identify opportunities to increase your social media reach and manage risks related to cybersecurity or other potential problems.
Additionally, many companies use social media dashboards in conjunction with customer service operations by having agents monitor conversations for specific keywords and respond in the applicable social media channel.
The bottom line is that it’s hard to imagine doing business today without a strong understanding of how your customers think when they’re considering buying from you–and what better way than by getting data-driven insights into who they are?